Production Our commercial was for Vans, the concept that we wanted to get across was that vans are a great durable shoe that bring people together. Our pre production went really smoothly and we got our script and storyboards all done. Production also went extremely well. It was a little interesting to film at a skate park, we had to make sure not to get in anyones way but overall it was really fun. Post production could have gone better though. Our video was turned in late and it didn't meet the 30 second requirement. That is definitely something to improve on. I think we did a pretty good job on all the five guarantees except communication and project management. I would like to see things turned in on time for my next project, and to have better communication between editor and cinematographer. Role For this commercial I took on the production role of cinematographer. This was one of my goals I set last year: I wanted get more familiar with the camera and hone my skills. I