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Typography

Pre-Production

For my project I was looking for light hearted quotes that weren't to serious. I then chose fonts to go with the most important words it the quotes to add more meaning to the words. I chose simplistic and clean fonts for the more neutral words and statements.

Production

One of the things I learned from this project was how to distort and manipulate fonts. I also had to create outlines for the text in order to fine tune it and make it visible for others to view without downloading the font. I preferred working in black and white because I liked the simplistic look and it mad everything seem really balanced.

Post Production 

Overall Im pretty impressed with the outcome. My favorite quote I did was 
"Imagination is more important than knowledge'' - Albert Einstein, I really like the colors and the rocket graphic I mad. I do think some of the quotes would have looked better if they were just left in black and white.



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