Logo Project

The Process

I started the process by filing pages in my sketch book with ruff and simple designs. I then narrowed it down to three designs, which I then made a final copy for each. I showed these three designs to Mr. Olsen, and he helped me to chose the best one. I took this design into Adobe Illustrator and started making the final design. I messed around with various angles, colors, and and shapes until I found what looked best for me.

Decisions

I wanted a logo that was going to look very sharp and professional so decided to use a an abstract B with a lot of 45 degree angles. I also chose to use a square to contain my logo because it brings the design together and contains it well. I didn't want to use a lot bright colors because I wanted to stick to the simple and professional theme so I chose to us black and grey. Overall I'm very happy with the outcome of my logo.

Comments

2020 Film Reel

My film reel is meant to portray teen life, adventure, and a little bit of conflict. I feel that this reel mainly showcases cinematography, and editing, and lighting. I used beat sink on some of the shots but not all so it didn't become predictable and boring. I also had some actions happen to the beat of the song. When ending my film reel I chose a really bright outside shot full of warm colors, I chose to do so because it ends the reel on a positive note. I also only choose shots that were really cinematic to include in my film reel. Thats probably why my reel was shorter than a minute, but I plan to add a lot more work after the completion of my music video. I used three works in this film reel: Perfect Putty, Levis Commercial, and Wimp. For the most part transitions between these pieces worked pretty well, but there are a few jarring cuts because of drastic lighting changes. One thing I would like to change next time I update my reel is the music, its spliced together in som...

Logo Color Schemes

Logo Color Schemes Analogous This logo uses the analogous colors of yellow, light green, and green. I think the company chose these colors to make their logo look smooth, and aesthetically pleasing. This logo uses the analogous colors of yellow, red, and orange. I think the company chose these colors because it makes the logo look warm, and comforting. This logo uses the complementary colors of red, and green. I think the company chose use these colors because they go together very well, since they are complementary This logo uses the complementary colors of blue, and orange. I think the company used these colors, because ...

Music Video

The Kids Turned out Fine - A$AP Rocky This music video is a collage of teenagers and children messing around having fun, maybe having a little too much fun shown by drug use and law enforcement involvment. These events are seamlessly sewn together by flowing transitions and over the top editing. The line "The kids turned out fine" is repeated throughout most of the music video and is almost ironic but also comforting. There isn't much of story to this video as it is mostly disconnected events but there is a very powerful theme of kids naturally wanting to rebel and have fun. A$AP Rocky always makes sure to have a super diverse group of people for his music videos. An abundance of different cultures, races, and sexuality's are shown in this video and it really suits the theme. One of my favorite elements of this music video is the editing. Each shot pans into the next shot with over the top editing and transitions, it makes the disconnected events feel connected and...

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