Logo Project

The Process

I started the process by filing pages in my sketch book with ruff and simple designs. I then narrowed it down to three designs, which I then made a final copy for each. I showed these three designs to Mr. Olsen, and he helped me to chose the best one. I took this design into Adobe Illustrator and started making the final design. I messed around with various angles, colors, and and shapes until I found what looked best for me.

Decisions

I wanted a logo that was going to look very sharp and professional so decided to use a an abstract B with a lot of 45 degree angles. I also chose to use a square to contain my logo because it brings the design together and contains it well. I didn't want to use a lot bright colors because I wanted to stick to the simple and professional theme so I chose to us black and grey. Overall I'm very happy with the outcome of my logo.

Comments

Music Video

The Kids Turned out Fine - A$AP Rocky This music video is a collage of teenagers and children messing around having fun, maybe having a little too much fun shown by drug use and law enforcement involvment. These events are seamlessly sewn together by flowing transitions and over the top editing. The line "The kids turned out fine" is repeated throughout most of the music video and is almost ironic but also comforting. There isn't much of story to this video as it is mostly disconnected events but there is a very powerful theme of kids naturally wanting to rebel and have fun. A$AP Rocky always makes sure to have a super diverse group of people for his music videos. An abundance of different cultures, races, and sexuality's are shown in this video and it really suits the theme. One of my favorite elements of this music video is the editing. Each shot pans into the next shot with over the top editing and transitions, it makes the disconnected events feel connected and...

Vans Commercial

Production Our commercial was for Vans, the concept that we wanted to get across was that vans are a great durable shoe that bring people together. Our pre production went really smoothly and we got our script and storyboards all done. Production also went extremely well. It was a little interesting to film at a skate park, we had to make sure not to get in anyones way but overall it was really fun. Post production could have gone better though. Our video was turned in late and it didn't meet the 30 second requirement. That is definitely something to improve on. I think we did a pretty good job on all the five guarantees except communication and project management. I would like to see things turned in on time for my next project, and to have better communication between editor and cinematographer. Role For this commercial I took on the production role of cinematographer. This was one of my goals I set last year: I wanted get more familiar with the cam...

Film Reel Blog

For my film reel I tried to portray a teen lifestyle. It shows several teenagers in moments when they are thriving and when they are at a low. I really like this because it makes the reel more relatable to my fellow classmates. I also wanted it to really flow naturally to make it easy to watch so I didn't have any headers for my film clips and just let the shots speak for themselves. I also tried to edit my shots in a way that the movement flowed through each to make it feel even more smooth and collected. I also tried to really showcase cinematography and good lighting in this reel. I used some of my best colored and lit shots from lowlight and daylight to show the variety I am capable of. I chose my most cinematically composed shots that show purposeful spacing and positioning of the subjects. I had my friend Cade Wait compose my music so it would fit perfectly with my reel and add some extra suspense. I was very picky with the shots I used so unfortunately my reel was a ...

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